The ZZR project leader states: “We all agreed that it was very important that the new ZZR express Kawasaki’s premium brand image. That is, it must embody the Kawasaki DNA. Further, it must have an aura that distinguishes it from its rivals, in terms of both quality and style. Unlike the earlier ZZ-R1100, maximum top speed would not be a primary aim. Still, high performance would be the bike’s defining quality. Our greatest challenge was how to express the three pillars of Kawasaki high performance in a single machine.”
