On ne peut pas aimer le sport moto et bouder l ‘annonce d’un nouveau sponsor prêt à investir son argent dans une épreuve moto.
Il faut au contraire saluer comme il se doit l’investissement de Bonhams, vénérable commissaire priseur depuis 1793, même si ce n’est ni de la compétition ni un nouveau modèle de moto.
Et puis c’est toujours le prétexte pour regarder de belles photos du Manx Grand Prix
Leading auction house Bonhams has reached an agreement with the Isle of Man Government to become a sponsor of the Manx Grand Prix Festival. The privately owned British auction house is one of the world’s oldest and largest auctioneers of fine art and antiques.
The Manx Grand Prix Festival, which takes place this year from 20th August to 4th September, features the Manx Grand Prix, the Classic Trial, the Two Day Trial and the VMCC Rally. The Manx Grand Prix classic races are widely recognised as the best in the world, while over 10,000 people attended the VMCC Rally at the Jurby Race track in the North of the Island last year.
As well as associate sponsor rights to the festival itself, Bonhams will also receive naming rights to the MGP Classic GP Paddock. As part of their sponsorship they are entitled to trackside, podium and winners enclosure branding at the Manx Grand Prix. Their inventory also includes advertising in the official festival programme and race guide and banner ads on the official mgpfestival.com website.
Ben Walker, Collectors Motorcycles Department Director, Bonhams commented: « The Manx Grand Prix festival, and the Isle of Man, is an attractive proposition for us with their motorcycling heritage. The event represents one of the best classic bike meetings and perfectly fits with Bonhams target audience and brand values. »
Hon Allan Bell, MHK, Minister, Department of Economic Development commented:
« We are delighted to have attracted a company as prestigious as Bonhams to be a commercial partner at the Manx Grand Prix Festival and look forward to working with them. Their involvement is a real endorsement of the growing strength and perception of the event. »
Notes to editors
Bonhams, founded in 1793, is one of the world’s oldest and largest auctioneers of fine art and antiques. The present company was formed by the merger in November 2001 of Bonhams & Brooks and Phillips Son and Neale UK. In August 2002, the company acquired Butterfields, the principal firm of auctioneers on the West Coast of America.
Today, Bonhams offers more sales than any of its rivals, through two major salerooms in London: New Bond Street, and Knightsbridge, and a further five throughout the UK. Sales are also held in San Francisco, Los Angeles, Carmel, New York and Boston in the USA; Toronto, Canada; and France, Monaco, Hong Kong, Australia and Dubai.
Bonhams has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 57 specialist areas. By the end of 2009, Bonhams had become UK market leaders in ten key specialist collecting areas. For a full listing of upcoming sales, plus details of Bonhams specialist departments, go to www.bonhams.com